How To Build a Better Business Relationship: 12 Essential Insights

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This new article will show you everything you need to know about how to build better business relationships.

Strong and valuable relationships are critical to business success and career development. Whether it is a boss, co-worker, mentor, customer or anyone else in your network, it is important to actively build, maintain and strengthen these relationships. We will need good relationships with people in several situations and at just about all stages of our path to success.

One of the challenges of building strong relationships in the age of the internet and social media is that our relationships with other people become superficial. We add someone to our network of professional contacts on LinkedIn or Facebook and keep in touch primarily “on-line”. We focus on the number of contacts, not the quality of our union. To overcome this, we should strive to build and cultivate deep and truly significant relationships with the people in our lives. Moreover, in the real world, not only in cyberspace.

How to build a powerful business relationship? What can help us build stronger and significant relationships is to find out about the essential qualities and elements that influence our relationships with other people. They are primarily related to the professional and business worlds, but many of them do equally well in personal and personal lives.

How to Build Better Business Relationships:

1. Empathy

Empathy is the ability to feel another person’s mental state. The ability to adopt their way of thinking, to see reality from their standpoint.

Empathy is a basic skill that is usually neglected, but it is essential for achievement and building strong relationships. People with retarded empathy are unable to judge or feel the emotional state of others. Luckily, we can develop empathy within ourselves and move towards more and more empathetic adulthood.

2. Sensitivity

An important feature of a powerful and significant relationship is sensitivity. Although it seems that the modern world doesn’t value sensitivity, we shouldn’t show weakness, be tough and robust, but sensitivity is the foundation of a powerful relationship. Sensitivity is self-expression, showing one’s own sensitive place to remain genuine and sincere. Sensitivity comes true.

Relationships based on sensitivity are positive, nonjudgmental and improvement oriented. Trust, good communication, love and other important traits of relationships result from sensitivity.

3. Sincerely

If you do not respect your friends, colleagues or customers, you may want to forgo rapport. Strong relationships require commitment and mutual respect. Give the better of one another. You only get what you give, and to value yourself you need to show that to others. This applies to building and maintaining business and private relationships.

4. Give and take

One of the hallmarks of strong relationships, particularly business relationships, is to first give something of value before asking for something for yourself. Too often today people just want to be given something by someone else. At the same time, the same person does not want to offer anything in return.

First, you must give something of yourself. Sometimes many times, then asking something for us. What’s more, when you are the first to offer something of value, likelihood is that somebody will comply with your request.

When you develop relationships, particularly in business, you need to create and deliver value. You must ask yourself, “How am I able to bring value to you, your company? When you ask this question and commit to it before asking anything for yourself, you are demonstrating in action that you care more about building a powerful relationship than it’s primarily for you. Building this mentality within you can help you go far and increase your chances of success.

5. Goodwill

It all started with good intentions. Then the relationship begins to bring satisfaction, because there’s understanding and a desire to be closer to another person. You’ve possibly met people who, no matter how hard you try to explain something to them and convey your standpoint, just do not want to understand you. Everyone is rooted in their own position, which makes it impossible to understand.

On the other hand, there’s someone you can communicate with nearly without having to say a word. This is because this person knows that you have good intentions and therefore understands you better. Strong and significant relationships start with good intentions and a desire to understand one another.

6. A distinctive perspective

The strongest and most significant relationships offer unique perspectives and interesting insights into different situations. People who know you well thanks to your long shared history provide context for your actions and motivations. They can help you better understand how you have changed over time, what’s left of you and what’s really important in your life. Maintaining a good relationship with someone for a long time gives you access to invaluable thoughts and points of view.

7. Honesty

Your instinct and first impressions are generally accurate. The cornerstone of a significant and genuine relationship is honesty. While it may not all the time be easy, we should not be afraid to express our sincere opinion on any subject.

Unfortunately, often, particularly in professional circles and in many companies, there’s a culture of deliberately ignoring certain topics. Rumors spread, and rather than honest opinions, there were fake smiles and nods. This is particularly the case when we are dealing with someone higher up the organizational hierarchy.

However, strong relationships are based on transparent and genuine communication (1) and the ability to discuss content. They need mutual respect and understanding of sometimes different points of view.

8. Challenge and question the current situation

Especially in business, it is good to build relationships with people who pose a challenge and understand how to wisely question the current situation. This is not about complainers and disgruntled people who do not like anything and who question everything you say. It’s a few constructive discussion of arguments. People who can challenge you to think differently and try new things. This can encourage healthy competition. It keeps you alert, has an open mind and all the time strives to be better.

9. Meetings in the real world

Online communication tools such as Skype and numerous video conferencing systems and applications are very convenient and useful. Thanks to them, we can instantly make contact with someone, see them and talk to them, even if they’re on the other side of the world.

However, the strongest connections are those we meet in person. Nothing can replace a face-to-face meeting in the real world. Also, by meeting someone in the offline world, we show that somebody is actually important to us. Such meetings normally require more commitment and investment of our time, but it’s thanks to them that we build better and closer relationships.

10. Trust

Trust is the key to a happy and lasting relationship. Without trust the relationship won’t be strong. Trust takes time to build and can be lost in an instant. To build trust, it is essential to keep promises and be honest and respect the rules and principles of behavior.

11. Hard work

A robust relationship won’t last on its own. They require commitment from both parties. You need to make regular efforts and invest time in building and cultivating relationships. This applies to both business and private relationships. Continuing relationship (2) is built through work, active involvement, and making every effort to make sure that our relationships are healthy, valuable, and robust.

12. Friendship

One of the strongest forms of relationships is friendship. We can have many friends in life, but normally we have few real friends. A friend will all the time be there for us, whatever our current situation.

All relationships require sensitivity, care and attention, but truly significant ones are built on a solid foundation of friendship. Starting a relationship with a client, co-worker, or even someone in your personal life based on these components will let you build a long-term relationship that, if nurtured and maintained over time, can turn into a friendship.


Here you have learned the essential features that build stronger and more rewarding relationships. It is worth remembering about them when interacting with people, making new acquaintances and maintaining contacts. Relationships with other people are the essence of our life. Its quality is basically determined by the relationships we build.